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Action Marketing offers this checklist of cost-cutting ideas.

  • Fine-tune your mailing list.
  • Stop mailing to duplicate names.
  • Eliminate non-responders and marginal prospects.
  • Be sure you're using accurate addresses.
  • Check for correct ZIP codes.
  • Watch for mail shipped to wrong apartment or suite numbers.
  • Check for missing directionals, such "N." for "North."
  • Take advantage of postal discounts and services.
  • Use the USPS's National Change of Address list to keep your mailing list current.
  • Print "Address Correction Requested" on the face of your mail.
  • Investigate commingling your mail with that of other small mailers to take advantage of discounts available mainly to large mailers.
  • Print your bar-coded ZIP+4 on Business Reply Mail. Stockpile mail to build up larger volumes.
     

 

 
     
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Last modified: October 14, 2010