The President of Action Marketing is Sheila E. Bertino. Sheila is a marketing
and public relations specialist with a graduate degree from the University of
Tennessee. Sheila is the creative mind that designs marketing programs for our
clients. Sheila brings innovative and original solutions to many of their
problems. She also has extensive experience in the design of advertising mail
pieces and other collateral material.
The Executive Vice-President is Jim Bertino. Jim has specialized in
direct-mail response marketing techniques and data maintenance since 1970. He
has over 30 years of experience in the travel, tourism, and marketing industry.
Jim has had operational and production responsibility for fulfillment and
mailing services of Action Marketing since 1988.
Judy, Michelle, and Lorey are our Response and Data
Input Specialists. They make sure clients requested data is entered into files
correctly and are properly inventoried.
They, coordinate these responsibilities with the assistance of several
contract workers in the day-to-day operations. They strive to ensure all clients
are served effectively and professionally.
Arthur Zepeda, a business school graduate of The University of Central
Florida at Orlando in 1996, heads our Mail Distribution and Production
departments. Art is responsible for all mailings. Art meets regularly with U.S.
Post Office personnel to maintain updated information and regulations in order
to guarantee the most profitable and expeditious mail processing possible. Art
also assists in mailing list acquisition, verification and integration of these
lists' into our own records.
Art heads a team including Brett and Derek in mail production. They label, tab, insert, seal, sort and assist Art in meeting USPS processing
In addition to our fine staff, Action Marketing has many contract workers
used to input data and perform other tasks. The use of these contract workers
allows us to process large projects using the most dependable and efficient
workers without costly overhead.
This source of fine dependable professionals continues to be the backbone of
our fast growth. This source of dedicated support has helped us serve large
projects, while keeping client costs to a minimum and not affecting frequent